About Our Core Team Members
Our core team has worked for many of the leading brand agencies and communication-based companies, including Euro RSCG, Interbrand, Grey Advertising, MTV, and Young & Rubicam. We have managed brand initiatives for Dell Computers - Japan, TSYS, GlaxoSmithKline, Wyndham Hotels, Proctor & Gamble, Wal-Mart, Lexmark, Mars, MTV, and VH1 - to name a few.
We focus on companies in the areas of Emerging Technologies, Financial Services, Healthcare, Information Security Services, and Travel & Hospitality.
Carolyn Kopf, Founder & Managing Partner
Insights-driven approach to brand building and acceleration
Before establishing C.E.K. & Partners, Carolyn honed her skills at leading global agencies, Euro RSCG and Arnold Worldwide, in North America Asia Pacific & Japan, and Europe. She holds an International MBA from the #2 ranked business school and developed her research, strategy and communication skills working alongside some of the brightest, most successful researchers, strategists and creative minds behind some of the world's best and most recognizable brands.
In 2008, her "voice of the customer" work lead the United States Patent & Trademark Office to award Carolyn and two peers a patent for next generation identity authentication technology to be utilized by leading financial institutions.
Howard Rockett, Partner & Advisor Positioning & Strategic Communications
Award-winning strategist accelerating business performance
Howard was a founding partner in the largest national advertising agency headquartered outside New York – McKinney Silver Rockett. GlaxoSmithKline, Johnson & Johnson, NationsBank, General Mills, Volvo, Nortel, Dollar Tree Stores, and IBM are past client relationships, along with scores of smaller though global companies for which he positioned, branded, and identified and introduced new product and service opportunities. Howard's contributions earn his clients substantial incremental revenues.
He developed and created the strategic positioning, and executed the creative of the Glaxo worldwide "Brink of Discovery" corporate strategic campaign. This program has been widely credited with changing the creative communications direction of the pharmaceutical industry.
Dawn Garnett, Moderator & Digital Research Planner
Insightful researcher meaningfully engaging a brand's customers
Executives listen when Dawn Garnett reports research-based findings, implications and recommendations for how to meaningfully connect their brand with its ideal customers. Dawn is skilled at translating qualitative and quantitative findings into actionable insights often resulting in award-winning interactive programs.
The studies Dawn undertakes support a range of marketing initiatives including new product development, brand awareness, advertising effectiveness, web site user interface testing (customer experience or usability), web site design and content development.
Dawn pioneered online research techniques with a core objective of increasing customers' digital engagement. Her research acumen contributed to P & G's recognition by Advertising Age as The Interactive Marketer of the Year and Grey's Interactive Group's @d:Tech Best of Show and Gold Award for Cover Girl's Interactive advertisement.