Research Services
The work of C.E.K. & Partners is founded on the core principles of marketing and grounded with insights – consumer, category and brand – delivering business solutions to organizations of varying sizes with distinct brand challenges. Insights garnered from qualitative market research with proven methodologies are an essential first step in developing successful brand or thought leadership strategies.
Our clients include executives from corporate marketing departments, consultants, advertising agencies and creative design boutiques who depend on us for secondary research and custom designed qualitative research – focus groups, in-depth interviews and ethnographic techniques – which provide the essential information to make brand-related decisions – with greater confidence.
Why Qualitative Research?
- The first phase when considering a new product launch or a brand repositioning research gleans insights into customer's attitudes, preferences and perceptions towards a brand and a category
- To generate fresh ideas for product development and marketing campaigns
- To screen and test new creative assets – logos, advertising campaigns and product names – prior to market introduction
Qualitative Research:
With years of honing our research methods and interviewing skills, we know what to ask, how to ask it and how to interpret it. Our services include:
- Designing qualitative research studies
- Focus group
- In-depth interviews
- Ethnographic techniques
Secondary Research
Our services include identifying and analyzing secondary research – those already published materials from newspapers, magazines, government documents or syndicated research.
Secondary research is utilized:
- To monitor competitive landscape
- As an invaluable first step supporting qualitative research design
- To provide third-party objective data to custom research studies and white paper reports.
How can we help you?
Whether you need a contracted research resource to custom design a single project, on an on-going retained basis or just need extra bandwidth with your existing research or brand planning team, C.E.K. & Partners can provide just that.
For more information, visit Contact us »