OUR SERVICES: Qualitative & Secondary Research
The work of C.E.K. & Partners is founded on the core principles of marketing and grounded with insights – consumer, category and brand – delivering business solutions to organizations of varying sizes with distinct brand challenges. Insights garnered from qualitative research with proven methodologies are an essential first step in developing successful brand or thought leadership strategies.
Our clients include executives from corporate marketing departments, consultants, advertising agencies and creative design boutiques who depend on us for secondary research and custom designed qualitative research – focus groups, in-depth interviews and ethnographic techniques – which provide the essential information to make brand-related decisions – with greater confidence.
Why Qualitative Research?
- The first phase when considering a new product launch or a brand repositioning research gleans insights into customer's attitudes, preferences and perceptions towards a brand and a category
- To generate fresh ideas for product development and marketing campaigns
- To screen and test new creative assets – logos, advertising campaigns and product names – prior to market introduction
Our research services include:
Qualitative Research:
With 10+ years of honing our research methods and interviewing skills, we know what to ask, how to ask it and how to interpret it whether it is with Focus groups, In-depth interviews, Ethnographic Techniques or internal Brand Vision Workshops.
Secondary Research
Our services include identifying and analyzing secondary research – those already published materials from newspapers, magazines, government documents or syndicated research.
Secondary research is utilized in order to monitor competitive landscape an invaluable first step supporting qualitative research design, for performing a brand's gap analysis (executive's perception versus market reality) as well as to provide third-party objective data to customized research studies and white paper reports.
How can we help you?
Whether you need a contracted research resource to custom design a single project, on an on-going retained basis or just need extra bandwidth with your existing research or brand planning team, C.E.K. & Partners can provide just that.
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