<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[C.E.K. & Partners]]></title><description><![CDATA[branding-agency]]></description><link>https://www.cekpartners.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 04 Sep 2026 23:33:46 GMT</lastBuildDate><atom:link href="https://www.cekpartners.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Are you falling short in your use of customer success stories? ]]></title><description><![CDATA[With B2B marketing, customer success stories and case studies are powerful! They illustrate for future customers how your solution or product can benefit them. Five reasons to start using case studies to close more deals and drive business growth.]]></description><link>https://www.cekpartners.com/post/are-you-falling-short-in-your-use-of-customer-success-stories</link><guid isPermaLink="false">68064f49bd95a17ca5f29b24</guid><pubDate>Mon, 21 Apr 2025 14:09:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_49d3a12a5f6a4a3d916f86314d9f48ce~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>C.E.K. &amp; Partners</dc:creator></item><item><title><![CDATA[Are you developing case studies—a valuable type of content that influences purchase decisions? ]]></title><description><![CDATA[Case studies and customer testimonials are proven to be a highly effective marketing tactic that support increasing sales.]]></description><link>https://www.cekpartners.com/post/why_develop_case_studies_to_influence_purchase_decisions</link><guid isPermaLink="false">6806586a0b02377df2360c82</guid><pubDate>Wed, 16 Apr 2025 14:58:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_49719f5c148d4c8881cd550bda2eb023~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>C.E.K. &amp; Partners</dc:creator></item><item><title><![CDATA[Don’t Hire That Big Agency: How a Smaller Branding and Content Marketing Agency Can Offer More. ]]></title><description><![CDATA[There’s a trend gaining traction in which bigger B2B and B2C companies are turning to smaller agencies]]></description><link>https://www.cekpartners.com/post/2017/09/06/don-t-hire-that-big-agency-a-small-agency-can-offer-more</link><guid isPermaLink="false">5d51fa3fb894f6001743ecff</guid><category><![CDATA[Market Research]]></category><category><![CDATA[Content Creation]]></category><category><![CDATA[Brand Strategy]]></category><category><![CDATA[Digital ]]></category><category><![CDATA[Branding Agency]]></category><category><![CDATA[Video Production]]></category><category><![CDATA[Brand Communications]]></category><category><![CDATA[Payments]]></category><category><![CDATA[Healthcare]]></category><category><![CDATA[Purpose]]></category><pubDate>Wed, 08 Jan 2025 13:52:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0b2ab67fc74f4858bfc215cfcb90ff1a.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>C.E.K. &amp; Partners</dc:creator></item><item><title><![CDATA[Outsourcing Content Creation? Five Pitfalls to Avoid.]]></title><description><![CDATA[The most common downfall of potentially great content is when brands do not plan for the right resources to support their content creation.]]></description><link>https://www.cekpartners.com/post/2017/06/15/hiring-a-writer-four-pitfalls-to-avoid</link><guid isPermaLink="false">5d51fa3f1f9b5700174e7c24</guid><category><![CDATA[Content Creation]]></category><category><![CDATA[Digital ]]></category><category><![CDATA[Branding Agency]]></category><category><![CDATA[Brand Communications]]></category><category><![CDATA[Purpose]]></category><pubDate>Tue, 22 Oct 2024 15:35:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e87c954ac2fd4ebba88200df35ed0894.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>C.E.K. &amp; Partners</dc:creator></item><item><title><![CDATA[Avoiding 4 Pitfalls: Questions to Ask When Selecting your Marketing Research + Content Agency]]></title><description><![CDATA[We have worked around the world at leading global agencies; we know the new business spin. And we’re providing you a list of questions that ]]></description><link>https://www.cekpartners.com/post/2017/01/19/avoiding-pitfalls-questions-to-ask-when-selecting-a-branding-marketing-communications-age</link><guid isPermaLink="false">5d51fa3f1f9b5700174e7c25</guid><category><![CDATA[Market Research]]></category><category><![CDATA[Content Creation]]></category><category><![CDATA[Branding Agency]]></category><category><![CDATA[Brand Strategy]]></category><category><![CDATA[Video Production]]></category><category><![CDATA[Data]]></category><category><![CDATA[Brand Communications]]></category><category><![CDATA[Payments]]></category><category><![CDATA[Healthcare]]></category><category><![CDATA[Digital ]]></category><pubDate>Mon, 19 Aug 2024 22:35:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0c99e6f0ff1c4b4c9c80914573daf907.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>C.E.K. &amp; Partners</dc:creator></item><item><title><![CDATA[10 Tips for How to Write a Marketing Research Survey.]]></title><description><![CDATA[Planning for research? Here are 10 tips for writing a marketing research survey.]]></description><link>https://www.cekpartners.com/post/tips-for-how-to-write-a-marketing-research-survey</link><guid isPermaLink="false">5d51fa3fae5f9e0017425295</guid><category><![CDATA[Market Research]]></category><pubDate>Wed, 17 Jul 2024 19:09:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4745cec4940d4bab85dc5fab43697848.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>C.E.K. &amp; Partners</dc:creator></item><item><title><![CDATA[Marketing research: 5 essentials steps for planning. ]]></title><description><![CDATA[Do you know the steps you need to take as you begin planning for a marketing research study and what questions you need to answer?]]></description><link>https://www.cekpartners.com/post/market-research-checklist</link><guid isPermaLink="false">5e3c687616e96c0017280da9</guid><pubDate>Wed, 19 Jun 2024 14:00:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9060071fa0ea43ba92de11348b5a9c4f.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>C.E.K. &amp; Partners</dc:creator></item><item><title><![CDATA[Content Marketing: 6 Practical Questions to Ask.]]></title><description><![CDATA[Slamming on the brakes with your marketing or content development is an all-too-common reaction during uncertain times. ]]></description><link>https://www.cekpartners.com/post/contentmarketing</link><guid isPermaLink="false">5eb45326ecc2ee00189daace</guid><category><![CDATA[Content Creation]]></category><category><![CDATA[Branding Agency]]></category><category><![CDATA[Brand Communications]]></category><category><![CDATA[Purpose]]></category><pubDate>Mon, 03 Jun 2024 19:15:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3b0f8f145e3945f5858fae9cb6eca217.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>C.E.K. &amp; Partners</dc:creator></item><item><title><![CDATA[Why Isn't Creating Content Enough?]]></title><description><![CDATA[While the concept of brands as content publishers has been gaining traction for a number of years now, confusion still exists around content]]></description><link>https://www.cekpartners.com/post/2017/09/28/why-isn-t-creating-content-enough</link><guid isPermaLink="false">5d51fa3f1f9b5700174e7c27</guid><category><![CDATA[Content Creation]]></category><category><![CDATA[Branding Agency]]></category><category><![CDATA[Brand Communications]]></category><category><![CDATA[Payments]]></category><category><![CDATA[Healthcare]]></category><pubDate>Tue, 21 May 2024 21:47:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/de896590d26845648137915fe5d1a174.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>C.E.K. &amp; Partners</dc:creator></item><item><title><![CDATA[What's the Biggest Mistake Brands Make With Their Value Propositions?]]></title><description><![CDATA[What's the biggest mistake brands make with their value proposition? A well-articulated one holds the power to make a remarkable impact.]]></description><link>https://www.cekpartners.com/post/2017/01/24/the-biggest-mistake-brands-make-with-their-value-proposition</link><guid isPermaLink="false">5d51fa3fcbb28500175ccae0</guid><category><![CDATA[Content Creation]]></category><category><![CDATA[Brand Strategy]]></category><category><![CDATA[Branding Agency]]></category><category><![CDATA[Brand Communications]]></category><category><![CDATA[Payments]]></category><category><![CDATA[Healthcare]]></category><pubDate>Sat, 04 May 2024 13:04:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_0b43d352a633436690cec94c31f90e94~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>C.E.K. &amp; Partners</dc:creator></item><item><title><![CDATA[Content Creation: Is Your Team Struggling to Keep Up?]]></title><description><![CDATA[Content creation is hard! It is never-ending and takes discipline. As a woman-owned content marketing agency, we're here to help.]]></description><link>https://www.cekpartners.com/post/2017/02/28/are-you-creating-the-right-content</link><guid isPermaLink="false">5d51fa3f32d13f0017d3bdc9</guid><category><![CDATA[Market Research]]></category><category><![CDATA[Content Creation]]></category><category><![CDATA[Branding Agency]]></category><category><![CDATA[Brand Communications]]></category><category><![CDATA[Payments]]></category><category><![CDATA[Healthcare]]></category><pubDate>Mon, 15 Apr 2024 13:13:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/124aa8fc4e704f3abe282492a41974f1.jpg/v1/fit/w_1000,h_853,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>C.E.K. &amp; Partners</dc:creator></item><item><title><![CDATA[How should you communicate marketing research findings to stakeholders?]]></title><description><![CDATA[Understanding the preferences and unmet needs of your customers within changing market dynamics is critical for making decisions that...]]></description><link>https://www.cekpartners.com/post/how-should-you-communicate-marketing-research-findings-to-stakeholders</link><guid isPermaLink="false">66198bfd3f50ed7c03913351</guid><pubDate>Fri, 12 Apr 2024 19:34:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9060071fa0ea43ba92de11348b5a9c4f.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>C.E.K. &amp; Partners</dc:creator></item><item><title><![CDATA[Creating Content That's Clear for B2C and B2B Companies: Five Rules to Cut Through the Noise.]]></title><description><![CDATA[Here are five rules to help your team create effective B2C or B2B content marketing pieces:]]></description><link>https://www.cekpartners.com/post/5writingrules</link><guid isPermaLink="false">5d51fa3f51146a0017f5b538</guid><category><![CDATA[Content Creation]]></category><category><![CDATA[Brand Communications]]></category><category><![CDATA[Payments]]></category><category><![CDATA[Healthcare]]></category><pubDate>Wed, 03 Apr 2024 16:48:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f717687732fa2ad71970cbac750360e6.jpg/v1/fit/w_1000,h_848,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>C.E.K. &amp; Partners</dc:creator></item><item><title><![CDATA[Techniques for Analyzing Competitors &#38; Anticipating Future Customer Needs]]></title><description><![CDATA[Who are your competitors? When was the last time you took a close look at them? Far too often, the team at C.E.K. &#38; Partners, an...]]></description><link>https://www.cekpartners.com/post/techniques-for-analyzing-competitors-anticipating-future-customer-needs</link><guid isPermaLink="false">65fdcb9c8de82e2afc29db99</guid><pubDate>Fri, 22 Mar 2024 18:43:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_acf574ddd70b46e0b38086256ea2ddbc~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>C.E.K. &amp; Partners</dc:creator></item><item><title><![CDATA[Five Ways to Leverage Marketing Research for Strategic Decision Making ]]></title><description><![CDATA[As a woman-owned marketing research agency in Atlanta, our clients rely on us to custom design marketing research studies. This includes...]]></description><link>https://www.cekpartners.com/post/five-ways-to-leverage-marketing-research-for-strategic-decision-making</link><guid isPermaLink="false">65fdc741bec3ccb6e6079d12</guid><pubDate>Wed, 20 Mar 2024 18:13:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/549f84_23994487911e4241b3d716529d773e93~mv2.png/v1/fit/w_400,h_265,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>C.E.K. &amp; Partners</dc:creator></item><item><title><![CDATA[What is a Brand Story and Why Does it Matter?]]></title><description><![CDATA[Brands with a clear and compelling story perform better. In fact, brands that leverage storytelling generate an average of 5% more revenue..]]></description><link>https://www.cekpartners.com/post/2017/04/25/storytelling-what-is-your-brand-story</link><guid isPermaLink="false">5d51fa3f77014f001726a7e7</guid><category><![CDATA[Content Creation]]></category><category><![CDATA[Brand Strategy]]></category><category><![CDATA[Branding Agency]]></category><category><![CDATA[Video Production]]></category><category><![CDATA[Brand Communications]]></category><category><![CDATA[Purpose]]></category><pubDate>Mon, 11 Mar 2024 12:12:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_84c1f605c132454b8be4ea639455ae9c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>C.E.K. &amp; Partners</dc:creator></item><item><title><![CDATA[5 Reasons Why the Screener Matters with Marketing Research Design.]]></title><description><![CDATA[When planning for market research, you want to find the right participants in order to have data and insights that are actionable.]]></description><link>https://www.cekpartners.com/post/2019/08/12/writing-an-online-survey-or-conducting-a-focus-group-here-are-5-reasons-why-the-screener</link><guid isPermaLink="false">5d51fa3fbebcac001708d707</guid><category><![CDATA[Market Research]]></category><pubDate>Fri, 01 Mar 2024 14:43:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/54ab1bdeea084406bd07c475394b3dca.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>C.E.K. &amp; Partners</dc:creator></item><item><title><![CDATA[4 Reasons B2B Companies Should Consider Engaging an Agency with a Virtual Model.]]></title><description><![CDATA[For B2B companies, a virtual agency offers expertise, flexibility and value. At C.E.K. &#38; Partners, a woman-owned Atlanta-based B2B market...]]></description><link>https://www.cekpartners.com/post/virtualagency</link><guid isPermaLink="false">5e8359f71803da001729edb3</guid><category><![CDATA[Content Creation]]></category><category><![CDATA[Branding Agency]]></category><category><![CDATA[Brand Communications]]></category><pubDate>Mon, 19 Feb 2024 16:21:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9060071fa0ea43ba92de11348b5a9c4f.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>C.E.K. &amp; Partners</dc:creator></item><item><title><![CDATA[Capturing Insights: Without Data You’re Just Another Person with An Opinion.]]></title><description><![CDATA[As a market research company in Atlanta, we help B2B companies capture the data and insights that matter. Read on for planning tips.]]></description><link>https://www.cekpartners.com/post/2017/01/19/planningformarketresearchatlanta</link><guid isPermaLink="false">5d51fa3fbebcac001708d708</guid><category><![CDATA[Market Research]]></category><category><![CDATA[Data]]></category><pubDate>Mon, 15 Jan 2024 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ef9ce3e48be340a4b91f0c3e1644aa5b.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>C.E.K. &amp; Partners</dc:creator></item><item><title><![CDATA[How do online focus groups work? ]]></title><description><![CDATA[Focus groups are a qualitative market research technique to gather attitudes, beliefs and opinions from a targeted group of individuals....]]></description><link>https://www.cekpartners.com/post/online-focus-groups</link><guid isPermaLink="false">603534c18be8be00596cf2f9</guid><category><![CDATA[Market Research]]></category><category><![CDATA[Brand Strategy]]></category><category><![CDATA[Digital ]]></category><category><![CDATA[Branding Agency]]></category><category><![CDATA[Data]]></category><pubDate>Thu, 11 Jan 2024 17:18:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_0263465b1e774718829f5562c67e6111~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>C.E.K. &amp; Partners</dc:creator></item></channel></rss>