I'M AN ORIGINAL CATCHPHRASE
50 years of
More than copywriting, we craft stories and establish thought leadership
Does your communication engage and establish leadership?
Learn more about how we established thought leadership for a global electronics payment company.
Communications with a purpose.
Market leaders are visionary, innovative and strategic with communications for omnichannel marketing. Leveraging content to establish thought leadership is now a top priority with sales and marketing.
Thought leadership allows brands to educate their industry and elevate their awareness through a systematic approach to delivering relevant topics with a forward-thinking twist, along with solutions. It's more than content, it supports an inbound marketing strategy. Our writing lab creates content for world-class brands.
Helping brands become market leaders.
Types of Problems We Solve
How do I generate leads while educating buyers?
How do I showcase our thinking and establish thought leadership?
How do we write and reveal our brand story?
How do I develop the right content?
How do I create a website content strategy?
How do I create an inbound marketing strategy?
How do I know what content to serve across the buyer's journey?
How do I develop personas to ensure the messaging and content align with their needs?
How do I create a leadership video series?
How do I plan to develop a white paper?
Morgan Beard, TSYS
Strategic Marketing Director
"C.E.K. was instrumental in helping us establish a thought leadership program. It has changed the company's perception, allowing it to achieve trusted advisor status with the industry and with clients. Carolyn's team mastered complex subjects. Each initiative led to 500-1000 leads generated for the sales pipeline."
Online Bulletin Boards
(UX) Usability Studies
Expertise with communications.
Communications is a core element of marketing. It fuels your brand from the inside and out:
Podcast Talking Points
Sales enablement tools
And so much more.
Brand communication guidelines
Marketing communication planning
Thought leadership programs