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50 years of

Brand Strategy

Brands live in the hearts and minds of people 

Do you make meaningful connections? 

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While many may perceive branding as a cost center, the ultimate price a company pays is not investing in creating a well-developed brand.

The right brand

strategy drives connections and growth. 


We help organizations define and build their brand enabling them to achieve their business objectives. Developing a brand strategy is a long-term investment, and our proven methodologies provide a road map, along with the assets and tools needed.

Providing a brand strategy to create a platform for growth.

  • Facebook - White Circle
  • LinkedIn - White Circle
  • Twitter - White Circle

Types of Problems We Solve

How do I write a B2B brand strategy to refresh my brand?

How do I position my B2B brand to reach new markets? 

How do work with a marketing agency to position my brand after a merger or acquisition?

How do I build consensus with our brand vision?

How do I articulate a value proposition for our business or solutions?

How do I create a stronger customer experience (CX) aligned with my brand?

How do I design programs to engage my employees with my branding strategy?

Keith Duprey of Interface

Keith Duprey, Interface

Director of Segment Marketing

"We chose C.E.K., a B2B marketing agency in Atlanta, to provide us a framework for creating a branded experience for sales training. It educated, energized and engaged them. The market research provided and the experience design is our new model for training. The C.E.K. team of brand strategists, creative designers and writers are world-class and it is always a joy to work with them."


Quantitative Survey

Online Bulletin Boards

(UX) Usability Studies

Shop Alongs

Our Services

Brand architecture

Brand narrative/story telling

Brand strategy

Brand positioning

Content strategy + marketing

Custom designed workshops

Customer buyer journey

Customer experience (CX) design

Digital marketing strategy + plans

Employee engagement plans

Global language evaluation

Inbound marketing strategy

Key messaging

Mission statements


Sales enablement tools


Purpose statements


Qualitative and quantitative research

Value proposition articulation

Vision statements

Website refresh

Ready to transform your brand?

Expertise with building brands.


Examples of when you need brand strategy:


Aligning customer experience with brand

After a merger & acquisition

Brand refresh and repositioning 

Responding to changing customer need

Adjusting to new market entrants/dynamics

Establishing a new company/brand

Launching a new product

Internal branding for employee engagement



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