I'M AN ORIGINAL CATCHPHRASE
50 years of
Brands live in the hearts and minds of people
Do you make meaningful connections?
While many may perceive branding as a cost center, the ultimate price a company pays is not investing in creating a well-developed brand.
The right brand
strategy drives connections and growth.
We help organizations define and build their brand enabling them to achieve their business objectives. Developing a brand strategy is a long-term investment, and our proven methodologies provide a road map, along with the assets and tools needed.
Providing a brand strategy to create a platform for growth.
Types of Problems We Solve
How do I write a B2B brand strategy to refresh my brand?
How do I position my B2B brand to reach new markets?
How do work with a marketing agency to position my brand after a merger or acquisition?
How do I build consensus with our brand vision?
How do I articulate a value proposition for our business or solutions?
How do I create a stronger customer experience (CX) aligned with my brand?
How do I design programs to engage my employees with my branding strategy?
"We chose C.E.K., a B2B marketing agency in Atlanta, to provide us a framework for creating a branded experience for sales training. It educated, energized and engaged them. The market research provided and the experience design is our new model for training. The C.E.K. team of brand strategists, creative designers and writers are world-class and it is always a joy to work with them."
Online Bulletin Boards
(UX) Usability Studies
Brand narrative/story telling
Content strategy + marketing
Custom designed workshops
Customer buyer journey
Customer experience (CX) design
Digital marketing strategy + plans
Employee engagement plans
Global language evaluation
Inbound marketing strategy
Sales enablement tools
Qualitative and quantitative research
Value proposition articulation
Ready to transform your brand?
Expertise with building brands.
Examples of when you need brand strategy:
Aligning customer experience with brand
After a merger & acquisition
Brand refresh and repositioning
Responding to changing customer need
Adjusting to new market entrants/dynamics
Establishing a new company/brand
Launching a new product
Internal branding for employee engagement