I'M AN ORIGINAL CATCHPHRASE
50 years of
Content Marketing
Strategic content that tells stories and
establishes thought leadership
Does your communication drive demand and establish leadership?
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Learn more about how we created content and established thought leadership for a global electronics payment company.
Communications with a purpose.
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Market leaders are visionary, innovative and strategic with their content creation and overall marketing communications. Leveraging content to establish thought leadership is now a top priority with sales and marketing.
Thought leadership allows brands to educate their industry and elevate their awareness through a systematic approach to delivering relevant topics with a forward-thinking twist, along with solutions. It's more than content creation, it supports inbound and outbound marketing strategies. Our writing lab offers content creation services for world-class brands.
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Helping brands become market leaders.
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Types of Problems We Solve
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How do I generate leads using content while educating buyers?
How do I create content to establish thought leadership?
What's the content creation process for developing our brand story?
How do I know what content to create?
How do I create a content strategy for my website?
How do I create an inbound marketing strategy?
How do I know what content to serve across the buyer's journey?
How do I develop personas to ensure messaging supports our content creation strategy?
How do I create a leadership video series?
What's the content creation process for developing a white paper?
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Morgan Beard, TSYS
Strategic Marketing Director
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"C.E.K. was instrumental in helping us establish a thought leadership program. The content created has changed the company's perception, allowing it to achieve trusted advisor status with the industry and with clients. Carolyn's content creation team mastered complex subjects. Each initiative led to 500-1000 leads generated for the sales pipeline."
Moderation
Quantitative Survey
Online Bulletin Boards
(UX) Usability Studies
Shop Alongs
Expertise with content marketing.
Communications is a core element of marketing. It fuels your brand from the inside and out:
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Annual reports
Brand story
Blog
Brochure
Collateral
Employee communications
Infographics
Newsletters
Podcast Talking Points
Sales sheets
Sales enablement tools
Social media
Speeches
Sustainability reports
Webinars
Website content/copy
Video
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And so much more.
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Our Content Creation Services
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Articles
Blogs
Brand communication guidelines
Brand narrative/stories
Brand boilerplates
Brochures
Case studies
Content audits
Content creation/copywriting
Content strategy
Digital maketing
Employee communications
Marketing communication planning
Media relations
SEO/PPC
Solution sheets
Thought leadership programs
Videos
White papers
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