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The primary myth is the perception that producing quality content is easy and quick to produce. Don’t be fooled! It takes time and advance planning to produce content that connects with the intended reader. Here’s a peek at...

Every day we design and conduct market research studies for privately owned companies to leading health systems and Fortune 500 companies. We recently shared tips for writing an effective online survey, which you can read he...

While our team at C.E.K. & Partners works on market research studies day in and day out, we recognize that most of our clients don’t and that best practices might be helpful for the planning stages. Since the insights captu...

July 23, 2019

Capturing Insights: Planning for a Quantitative Survey

The digital era presents B2B brands with access to a people and a treasure trove of data — and more easily than ever before by connecting with customers and employees in...

Gone are the days of perfectly polished and packaged communications. These days, images of real people have replaced models airbrushed to perfection. User reviews have replaced celebrity endorsements as the gold standard of...

April 1, 2019

Your website acts as your organization’s digital front door. It is exactly why brands must maintain a website with high-quality and current content. This can be struggle for many organizations. Whether you need to refresh yo...