50 years of


Purpose-driven brands seeking more than profits perform  better than their those without one. 

Jill McRae, Anisa

Chief Strategy Officer

"Carolyn and the C.E.K. team were instrumental in enabling our company to build consensus on articulating a clear and compelling purpose. As a 25-year-old contract manufacturing company, we were struggling with bringing our strategy and thinking up to date with modern language and relevant positioning.


The result was new clarity on our vision and mission, as well as new positioning and direction that would help us tell strong brand stories with creative excellence."

We're Here to Help! 

E: carolyn@cekpartners.com

Atlanta, GA 30306

B2B Brand Purpose

Brands with a powerful purpose connect with people’s hearts. 

Does your brand have a purpose? 

Scroll Down

Why should B2B Brands Build Purpose-Driven Brands?  

People want brands to make a positive difference to the world. [1] 


B2B buyers who see personal value reflected in a product will purchase that product. [2] 


Ready to articulate your B2B brand's purpose?

B2B Brand Purpose


We custom design a comprehensive strategy session to help your leaders build consensus with identifying your company's unique purpose.

Purpose Statement


We strategically guide your team through the discovery process allowing us to articulate your company's compelling and unique purpose statement. 

Positioning a

Purpose-Driven Brand

Following our proven analytical approach, we position purpose-driven brands around the positive impact they make.

Stay Connected

  • Facebook Social Icon
  • RSS Social Icon
  • Instagram Social Icon
  • LinkedIn Social Icon

C.E.K. & Partners | Atlanta, GA | United States 

© 2020 Carolyn Kopf Inc.