Market Research

Data and insights  

I'M AN ORIGINAL CATCHPHRASE

50 years of

Market Research

Data and insights

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More About the Value Of Insights 

Do you need customer data and actionable insights?

 

Market research services powering B2C + B2B brands. 

As a market research firm in Atlanta, we capture market, brand and customer data to provide insights that are actionable, enabling brands to make strategic decisions based on data. Our clients leverage insights from market research across their organizations to support branding strategy, product development, product marketing, content creation and creative campaigns.

 

Are you ready for a custom designed market research study that provides your team with actionable insights?

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Types of Questions Market Research Answers

What are my customers' attitudes and behaviors?

How do I gain customer insights for developing buyer personas? 

How do I map the customer journey?

Will my value proposition resonate with the market?

How do I test my creative campaign or package design before launch?

How will users respond to a new digital experience? Where can we improve it?

How should I position my brand or product?

Which name will work within multiple international markets?

How do I improve the (online or in-store) customer experience (CX)? 

Jim Caponigro, President + CEO

Goodwill Industries

"I've relied on the C.E.K. team for over 4 years to provide Goodwill Industries of North Georgia with market research solutions.

 

Their insights and execution are second to none, providing responsive and dedicated resources to help us make informed business decisions. At the end of each project, their market research firm delivered data and insights that helped us make future predictions."

Moderation

Quantitative Survey

Online Bulletin Boards

(UX) Usability Studies

Shop Alongs

Ready to use market research to start making decisions based on data instead of opinions?

Do you want to make better informed decisions ? 

Expertise with the latest market research techniques.

 

Examples of types of projects that our market research studies fuel: 

 

Audience Research

Brand awareness, attitude + usage (AAU)

Brand positioning

Competitive intelligence

Creative testing/package design

Customer experience (CX) design

Customer journey maps

Customer satisfaction level (Net Promoter Score)

Insights for content creation

Market opportunity analysis

Messaging

Naming/global name evaluation

Patient experience

Persona development

Product concept testing

Tagline validation

Value proposition articulation

Website (UX) usability testing

Our Services

As a market research firm, our approach leverages both quantitative + qualitative techniques.

Ethnographies

In-depth interviews

Intercepts

Online focus groups 

Traditional focus groups

Moderation

Mobile surveys

Online surveys

Online bulletin boards

 

Turning Data and Insights Into Action.

 

We partner with you to custom design market research studies that capture data in a cost effective manner. Data that is critical for your brand staying relevant in today's fast changing and highly competitive environment.

 

We’ve designed market research studies for some the world’s most well-known brands –  CSM Bakery Products, Interface, a Top 5 Bank and a start-ups funded by Fortune 100 companies.

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C.E.K. & Partners | Atlanta, GA | United States 

© 2020 Carolyn Kopf Inc.