Market Research
Data and insights
I'M AN ORIGINAL CATCHPHRASE
50 years of
Market Research
Data and insights
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More About the Value Of Insights
Do you need customer data and actionable insights?
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Market research services powering B2C + B2B brands.
As a market research firm in Atlanta, we capture market, brand and customer data to provide insights that are actionable, enabling brands to make strategic decisions based on data. Our clients leverage insights from market research across their organizations to support branding strategy, product development, product marketing, content creation and creative campaigns.
Are you ready for a custom designed market research study that provides your team with actionable insights?
Types of Questions Market Research Answers
What are my customers' attitudes and behaviors?
How do I gain customer insights for developing buyer personas?
How do I map the customer journey?
Will my value proposition resonate with the market?
How do I test my creative campaign or package design before launch?
How will users respond to a new digital experience? Where can we improve it?
How should I position my brand or product?
Which name will work within multiple international markets?
How do I improve the (online or in-store) customer experience (CX)?
Jim Caponigro, President + CEO
Goodwill Industries
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"I've relied on the C.E.K. team for over 4 years to provide Goodwill Industries of North Georgia with market research solutions.
Their insights and execution are second to none, providing responsive and dedicated resources to help us make informed business decisions. At the end of each project, their market research firm delivered data and insights that helped us make future predictions."
Moderation
Quantitative Survey
Online Bulletin Boards
(UX) Usability Studies
Shop Alongs
Ready to use market research to start making decisions based on data instead of opinions?
Do you want to make better informed decisions ?
Expertise with the latest market research techniques.
Examples of types of projects that our market research studies fuel:
Audience Research
Brand awareness, attitude + usage (AAU)
Brand positioning
Competitive intelligence
Creative testing/package design
Customer experience (CX) design
Customer journey maps
Customer satisfaction level (Net Promoter Score)
Insights for content creation
Market opportunity analysis
Messaging
Naming/global name evaluation
Patient experience
Persona development
Product concept testing
Tagline validation
Value proposition articulation
Website (UX) usability testing
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Our Services
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As a market research firm, our approach leverages both quantitative + qualitative techniques.
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Ethnographies
In-depth interviews
Intercepts
Online focus groups
Traditional focus groups
Moderation
Mobile surveys
Online surveys
Online bulletin boards
Turning Data and Insights Into Action.
We partner with you to custom design market research studies that capture data in a cost effective manner. Data that is critical for your brand staying relevant in today's fast changing and highly competitive environment.
We’ve designed market research studies for some the world’s most well-known brands – CSM Bakery Products, Interface, a Top 5 Bank and a start-ups funded by Fortune 100 companies.
Market Research Tips
(Click to Read Article)
Conducting a Focus Group? Here are Five Reasons the Screener Matters.
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Planning for Market Research? Here are 10 Tips for How to Write an Effective Online Survey.
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Capturing Insights: Without Data You’re Just Another Person with An Opinion.
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