Market Research
Data and insights
I'M AN ORIGINAL CATCHPHRASE
50 years of
Market Research
Data and insights
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More About the Value Of Insights
Do you need customer data and actionable insights?
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We capture market, brand and customer insights that are actionable, enabling brands to make strategic decisions based on data. Our clients leverage insights from market research across their organizations to support branding initiatives, product development, product marketing and creative campaigns.
Are you ready for a custom designed market research study or a market analysis from syndicated data?
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Market research powering B2C + B2B brands.
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Types of Problems We Solve
What are my customers' attitudes and behaviors?
How do I gain customer insights for developing buyer personas?
How do I map the customer journey?
Will my value proposition resonate with the market?
How do I test my creative campaign or package design before launch?
How will users respond to a new digital experience? Where can we improve it?
How should I position my brand or product?
Which name will work within multiple international markets?
How do I improve the (online or in-store) customer experience (CX)?
Jim Caponigro, President + CEO
Goodwill Industries
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"I've relied on the C.E.K. team for over 4 years to provide Goodwill Industries of North Georgia with market research solutions.
Their insights and execution are second to none, providing responsive and dedicated resources to help us make informed business decisions. At the end of each project, their firm delivered data and insights that helped us make future predictions."
Moderation
Quantitative Survey
Online Bulletin Boards
(UX) Usability Studies
Shop Alongs
Expertise with the latest market research techniques.
Examples of types of projects that our market research studies fuel:
Audience Research
Brand awareness
Brand positioning
Creative testing/package design
Customer experience (CX) design
Customer satisfaction level (NPS)
Insights for content creation
Market Opportunity Analysis
Messaging
Naming/global name evaluation
Patient experience
Product concepts
Tagline validation
Trend research
Value proposition articulation
Website usability testing
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Our Services
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Brand Awareness, Attitude + Usage (AAU)
Competitive analysis
Customer journey maps
Data analytics
In-depth interviews
Intercepts
Ethnographies
Focus groups (online + in person)
Moderation
Quantitative surveys
Online bulletin boards
Personas
Shop-alongs
Surveys
(UX) Usability studies
Voice of customer (VOC)
Voice of sales
Do you make informed decisions?
Ready to start making decisions based on
data instead of opinions?
Expertise Matters.
Our approach is rigorous. It leverages the same market research methodologies and techniques we've used at the world’s leading global agencies.
We’ve worked on brand positioning for some the world’s most well-known B2B brands – TSYS, CSM Bakery Products, Digital Insurance, Interface, a U.S. Top 5 Bank and a start-up funded by a Top 15 hospital system.
