Changing a Company's Perception to Achieve Trusted Advisor Status
TSYS® sought the opportunity to better engage the industry and its clients through delivering guidance and insights with a thought leadership program.
The C.E.K. & Partners' team developed forward-thinking content to help establish and support a thought leadership program.
In the process of content creation, we tackled simplifying complex subjects. Over time, the work built awareness, drove lead generation and supported business expansion efforts and various regional initiatives across North America, EMEA, APAC and South America.
Establishing Thought Leadership and Generating Demand
Thought leadership requires content, but not all content is thought leadership. Our expertise with developing thought leadership programs changed the company's perceptions to move the needle with it achieving a trusted advisor position within the payments industry and fintech sector.
The work engaged existing customers and downloads from each campaign generated 500-1,000 sales leads.
C.E.K.& Partners' expertise with strategic communications and content creation services were instrumental in helping TSYS establish a thought leadership program.
The thought leading content created has allowed the company to achieve trusted advisor status within the payments industry. Carolyn's team mastered complex and bleeding edge topics around tokenization, social and mobile payments, fraud and regulations.
Campaigns resulted in each initiative generating 500-1,000 leads for the sales pipeline.
Morgan Beard, TSYS
Strategic Marketing Director
Want to learn how we can help create content that establishes thought leadership or generates demand?