Forward Thinking Supporting Go to Market Objectives
TSYS®, a global leader in the electronic payments industry that provides payment solutions, in 2009 sought the opportunity to better engage the industry and clients through delivering
insights and guidance through thought leadership.
C.E.K. & Partners handled planning, research and development of forward thinking content that supported go-to-market objectives. The work drove lead generation supporting business expansion efforts across the world (North America, EMEA,
APAC, and South America).
The program changed the company's perception allowing it to achieve a "trusted advisor" status within the industry. Downloads from each campaign drove 500-1,000 sales leads and engaged