Repositioning a Loyalty Solution
Provider Tied to a Payment Processor
C.E.K. & Partners was engaged to reposition the Loyalty Solutions division against solution providers not tied to a payment processor. TSYS Loyalty sought
to gain awareness and further define their role with cultivating relationships between FIs and their customers.
We lead the market research and strategic process for positioning Loyalty. Once established, we lead the execution of the digital marketing asset and content development process. This included launching a microsite, case studies, a leadership video series, articles, press releases and industry presentations.
The repositioning provided the division a refreshed communication platform and has supported
business expansion initiatives.