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  • Writer's pictureC.E.K. & Partners

Why Does Customer Experience (CX) Matter for B2B Brands? Is Your Company Ready to Elevate Yours?

Digital transformation is redefining B2B brands and the B2B customer experience. In fact, it is the new competitive battlefield for brands.

According to a Harvard Business Review study, 86 percent of executives “strongly agree,” yet only 34 percent consider their organization “has the tools and skills to deliver superior customer experiences.”[1]

Why does the B2B Customer Experience (CX) Matter?

As a B2B brand strategy firm in Atlanta, we're here to remind you that leading brands recognize that CX drives growth and is essential for differentiation. B2B brands that place customers at the center don’t just grow, they thrive. Research from Bain & Company suggests: “Companies that excel at customer experience grow revenues 4-8% above their market.”

How much is your company losing to competitors who are investing in CX?

Oracle’s CMO Corner reports that B2B brands lose approximately $41 billion each year due to poor customer service.[3]

Discover how to win by differentiating with CX in our eBook.

Is Your B2B Company Ready to Discover...

How to differentiate your B2B company through customer experience – and start thriving?

How to gain a strategic and competitive advantage with CX?

Three strategic imperatives for bridging the CX gap?

Our ebook details three strategic imperatives to help you reap the rewards.

1. Faster revenue growth

2. Increased customer loyalty and purchase intent

3. Premium pricing

What are you waiting for? 

If you’re interested in supporting CX starting from the inside – with the heart of your brand – your people – let’s talk. Contact us today.

[1] Harvard Business Review Analytic Services Survey, January 2017




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