Customer Experience (CX): Is Your B2B Company Ready to Deliver on Customers’ Expectations?
Business-to-business companies will want to read, Digital Transformation: Top Three Priorities, it's an article that discusses how digital transformation is redefining B2B customer experiences and expectations, which is the new competitive battlefield for brands.
According to a Harvard Business Review study, 86 percent of executives “strongly agree,” yet only 34 percent consider their organization “has the tools and skills to deliver superior customer experiences.”
Why the B2B Customer Experience (CX) Matters
As a B2B brand strategy firm in Atlanta, we found the below stats compelling. These stats underscore the importance of investing in improving your B2B company's customer experience (CX):
Improved CX can grow revenue by five to 10 percent—and cost 15 to 20 percent less—over a span of three years.
Three out of four people have spent more with a company because of a history of positive experiences.
Customers talk about bad experiences. Ninety-five percent of customers tell others about a bad experience.
Oracle’s CMO Corner reports that B2B brands lose approximately $41 billion each year due to poor customer service. How much is your company losing to competitors who are investing in CX?
Is Your B2B Company Ready to Discover:
How to differentiate your B2B company through customer experience – and start thriving?
How to gain a strategic and competitive advantage with CX?
Three strategic imperatives for bridging the CX gap?
If you’re interested in supporting CX starting from the inside – with the heart of your brand – your people – let’s talk. Contact us today.
Discover how to win by differentiating with CX. Get your free eBook.
 Harvard Business Review Analytic Services Survey, January 2017