• C.E.K. & Partners

How Can You Better Connect with B2B Buyers?


Video Production. C.E.K. Partners How Can You Use Video to Connect with B2B Buyers?

One quick and easy way to better connect with B2B buyers is with video. There are so many digital marketing trends that are quickly transforming the marketing landscape, but the one that C.E.K. & Partners is advising clients to devote attention to now is video.

72 percent of marketers are providing B2B buyers

with video to help them make their buying decisions.

Why is video a key content marketing tool for the B2B marketer? It is personal and engaging. Plus, the human brain processes video 60,000 times faster than words.[1]

If you aren’t using video,

this is the year to make it a priority.

Did you know that 72 percent of marketers are using video to help B2B buyers make their buying decisions? According to the Content Marketing Institute's 2018 Benchmark report, the only formats ahead of video are social posts (94%) without video and case studies (73%). One reason is, “59% of company decision makers would rather watch a video than read an article or blog post.”[2] Another compelling reason is sales: “64% of customers are more likely to buy a product online after watching a video about it.” [3]



Source: Content Marketing Institute. 2018 Benchmark report.

Millennials Love Short Videos

And, if you still aren’t convinced, millennials’ – the largest living generation, over 75 million strong – love of video should underscore that it must be a part of your marketing mix.



How Can You Use Video in Your Marketing?

1 | Showcase Big Ideas Such as Your Brand Story

Just as people enjoy films because they tap into our emotions – love, fear, hope and joy – videos provide a more emotional platform for telling your brand story. Why not take the opportunity to create a stronger impression?