Five Key B2B Website Design Elements
As a business-to-business company you need to refresh your B2B website, but thinking through what you need can seem daunting if you don’t redesign websites on a regular basis. Of course, you’ll start by tackling some of the basic questions, like what are the main business goals of the website? And who are the main users?
Your B2B company wants your B2B website design to look good, but it also needs a great user experience, meaning that it allows your website visitors to accomplish what they set out to do. B2B website design trends are ever evolving, but these five trends have taken hold, and we believe they’ll continue to into 2020 and beyond.
Trend 1: B2B Companies Use of Long Scrolling Sites + Parallax
With the adoption of mobile phones and the subsequent rise of mobile browsing, long scrolling sites have become increasingly popular. The smaller the screen size, the more scrolling is necessary and actually easier for the browser. Think about how much easier it is to scroll on your smart phone or Apple Watch than it is to move from page to page. In fact, the crown on the side of the Apple Watch was built specifically to help us easily scroll through apps and pages.
Moo.com, our favorite place to order business cards, has a long scrolling site.