• C.E.K. & Partners

Content Is King, but Why Isn’t It Enough?

Photo: Courtesy of AMA Marketing News Blog, where this article first appeared.

Does your brand need to create content to stay relevant and engaging?

Do you lack the quality content creation services that will help your brand communicate and support your vision for growth?

If you answered “yes” to either of these questions, you are not alone.

In fact, the most recent Content Marketing Institute Study found that the number one factor that 66% of B2B Marketers attribute to their lack of content marketing success is content creation challenges.

66% of B2B Marketers attribute their lack of content marketing success to content creation challenges.

If you are reading this, you already know that content creation and content marketing is critical to support an effective digital marketing strategy for healthcare organizations, whether yours has a B2B or a B2C focus. While effective content creation is critical for today’s digital environment, it requires planning and expertise from a content marketing agency, and writing content alone isn’t enough.

Four Tips For the Content Creation Process

As a strategic communications firm with a full range of content creation services, here are four tips for taking a more strategic approach to your content creation process:

Tip No. 1: Know Your Audience

It might sound basic, but before you create content, challenge yourself (or your team or practice) to clearly answer these questions:

1. Who reads our content, or who do we want to read our content?

2. What will compel people to read our content?

3. What do we want readers to take away or do after engaging with our content?