Do you know what you need to know to start planning for a market research study and what questions your market research firm will ask you? If you're planning for market research, would a checklist help you ask the right questions and get organized?
It’s no secret that market research is essential for every organization!
Here are a few reasons why:
Market research informs business strategies.
Before you invest in activating your plans, market research can validate your strategy or provide the information you need to put you on the right course.
Market research allows you to avoid mistakes with product launches.
95% of new product launches fail. That’s a costly failure that could be avoided through making a comparatively small investment in market research.
Market research is objective and offers credibility.
Without data executives often make decisions based on opinions. Opinions that don’t offer credible rationale. Research is objective and offers evidence supporting your vision and decisions.
Market research offers value across the lifecycle of a brand or product.
Research provides insights from market sizing and customer profiling at the development stage, to customer feedback during the growth stage, to brand tracking when monitoring.
Before you commit to one market research firm or the approach you'll take, download this check list outlining the questions you'll want to ask.
Our team is passionate about delivering strategic insights that transform brands. Clients across a range of industries – fintech, payments, financial services, real estate and place making, healthcare, manufacturing and purpose-driven – benefit from our team's ability to mine data and extract gems from market researchto find insights that truly differentiate their brands. We guide and position them to reach the next level.
Designing a research study that delivers actionable insights isn't easy. It's why our Atlanta-based firm with market research expertise is here to help.