Feb 16, 20202 minWhat are the 5 steps in planning for market research? Do you know the steps you need to take as you begin planning for a market research study and what questions your market research firm...
Feb 7, 20204 minContent Is King, but Why Isn’t It Enough?Does your brand need more content to stay relevant and engaging? Do you lack the quality content that aligns with your brand communication?
Jan 15, 20204 minTips for Getting Started with Market ResearchManaging a market research firm in Atlanta, I love the quote from Dan Zarelle: “Marketing without data is like driving with your eyes...
Jan 1, 20205 minPurpose-Driven Brands: Why Should B2B Brands Explore Having a Purpose?Harvard Business Review defines purpose as: “An aspirational reason for being which inspires and provides a call to action for an...
Apr 17, 20194 minThe Rise of the Genuine Brand: Why Authenticity Matters in Today's Customer CommunicationGone are the days of perfectly polished and packaged communications. These days, images of real people have replaced models airbrushed to...
Jan 8, 20193 minBrand Purpose: Does Your Brand Need a Soul?A B2B brand may claim to make the best payments solution or skincare line, but at its heart, what is the true purpose beyond selling product
Nov 10, 20182 minAll that Glitters: The Role of Digital?What is the role of Digital? With the proliferation and high penetration of mobile devices, people are now more connected than ever...
Nov 3, 20185 minStop Marketing and Start Actually Engaging with Your Health Care Customers by Content Creation. Photo credit and article first published Feb 28th via AMA's Health Care Newsletter. How do you talk about your organization and the care...
Nov 2, 20184 minHow Will Amazon’s PillPack Affect Healthcare?It’s no secret many people believe today’s healthcare system holds significant opportunity for improvement, whether around it is rising...
Jul 22, 20184 minFive Key B2B Website Design ElementsAs a business-to-business company you need to refresh your B2B website, but thinking through what you need can seem daunting if you don’t...
May 22, 20183 min3 Ways to Boost Patient Experience and ReferralsBrands and organizations that place customers or patients at their center don’t just grow, they thrive. The right patient experience...
Apr 13, 20183 minBranding vs. Positioning – What Does your B2B Brand Need to Drive Revenue?As an Atlanta-based B2B brand strategy a firm, organizations contact C.E.K. & Partners to handle a rebrand after a B2B company completes...