• C.E.K. & Partners

Content Creation + Tips for Establishing Thought Leadership.


Atlanta Based Firm Developing B2B Thought Leadership Programs

Why Create Content?

A recent survey from The Content Marketing Institute identified the top three goals for creating content. At C.E.K. & Partners, an Atlanta-based B2B branding agency with deep expertise with content creation services we agree with them.


Here are the three goals for B2B brands content creation:

1. Brand Awareness

2. Lead Generation

2. Lead Nurturing

“Someone is sitting in the shade today because they planted a tree a long time ago.” –Warren Buffet


Content maybe king, but thought leadership is more than content creation. B2B thought leadership topics should reflect the current macro level trends within your industry, with a twist or new perspective. Thought leadership provides a bold, forward-thinking statement about the industry that may or may not come to fruition. It entails taking a stand for what your company, brand or product believes in. It marries expertise with vision to bring forward compelling content .


86% of B2B Marketers Use Create Content to leverage Content Marketing in a Strategic Manner

It’s important to remember thought leadership is not about creating content just for the sake of doing so. It is about showcasing an expertise or thinking. It is not aggressive sales material, it is informative and thought-provoking. An example of a call-to-action might entail offering contact information for downloading valuable content such as an e-book.

Establishing Thought Leadership: Create Content That's Both Valuable and Visionary to Establish Thought Leadership

Compelling content should be shareable and interactive, which means your brand needs to create content such as videos, interactive infographics, quizzes or online tools and assessments. These elements can easily be integrated into social media, blog posts or white papers in order to enhance the value of them.

So, what does it take to create content that supports building thought leadership? As the Warren Buffet quote above says, it takes planning!

While not a comprehensive list, here are just a few of the actions the team at C.E.K. & Partners, an Atlanta-based B2B branding firm that offers content creation services, suggests you take to set your B2B brand up for success with establishing thought leadership: